Facebook Launch Vanity URLs

by Jo Dodds on June 15 2009

Facebook, Inc.
Image via Wikipedia

What is a ‘vanity url’ you might ask?! It is an opportunuity to have your name or some other clearer indicator of your public profile on Facebook. Up to now to give someone a direct link to your Facebook profile has involved some convoluted typing, lots of numbers and a very good memory on the part of both parties!

Other social media companies have allowed this all along, e.g. you can follow me on Twitter at www.twitter.com/jododds. As you can see this is much easier to remember and type than a series of random number and letters. It will also help you to be found more easily by the seach engines.

As of 13 Jun 09, you can now log into Facebook to claim your vanity URL.

I’ve read a few blog posts over the weekend about well known internet marketers having their names ’stolen’ by cybersquatters who were waiting until a minute past the launch time to claim a name other than theirs to try and benefit from some of their popularity/traffic. This must be really frustrating and they sound like they are lobbying Facebook for some support in this. For us ‘mere mortals’ (!) I suppose the idea is to get on the case as soon as you can and claim the name that you want (it doesn’t have to be your actual name, but choose carefully as you can’t change it once it is set) before someone else does.

If you want to join me on Facebook, you can now find me with my new vanity URL – www.facebook.com/jododds. Don’t forget to claim yours.

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  • Is it also possible to claim an vanity URL for a business account? Currently our address is ugly: http://www.facebook.com/pages/braintool/7293599.... We use url forwarding via facebook.braintool.com. But it would be even better to get also a vanity URL for the pages area. Do you know if this is also possible?
  • Hi Steffen

    If you have a fan page with more than 100 fans Facebook have recently
    opened vanity URLs for those pages; not only does your url become less
    ugly, it can really help with SEO for your business name, if that's
    relevant.

    You need to go to www.facebook.com/username and follow the instructions
    (you will first have to verify through a text message that will be sent
    to you).

    You can't change the url once it's set, so do make sure you choose the
    right one, and spell it correctly!

    Hope that helps
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