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What can you do to upsell your customers?

by Jo Dodds on January 21 2009

I had a blog post that popped up in my Google Reader with a great example of how to upsell your customers.

The blog post was written by Drew McLellan who writes a blog called the Marketing Minute and talks about how, after booking a hotel room, he got an email shortly after offering him an upgrade for a small additional payment. As he points out this technique has been happening in some industries for a long time but this is a great example of other industries looking to apply a similar concept. As you may already know, the most likely person to buy from you is someone who has already bought from you (assuming they liked what they got!), so why not look to upsell them.

What ways could you offer upsells to your customers to increase your sales?

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Tagged as: upsell sales drew mclellan

Jo Dodds

Exactly, Drew, and what I was talking about in my Attraction Action this week when I gave examples of shoe shops offering shoe care products to keep your new shoes in good condition, hairdressers offering products to maintain your style and petrol stations offering screenwash, which we usually don't remember we need until we're driving down the motorway with a dirty windscreen!

Thanks for contributing.

Jo
Drew McLellan

Jo,

I think it's an exciting question. "What else do my customers really need?" Now we're not selling -- we are helping.

For many people in the service industry, that feels a lot better than hard selling. And in the end, it earns us even more repeat business.

You can't beat that!

Drew